If you’ve been on social media recently, chances are that you’ve seen an advertisement for Fabletics. That’s because Fabletics seems to be taking the fashion industry by storm. Fabletics is a company that specializes in athleisure but it’s not just any athleisure. These clothes are comfortable, stylish, and affordable. They keep up with all the latest trends while having different patterns and styles that set them apart from the competition. Kate Hudson has been doing a fabulous job in marketing her brand. That’s why the brand has kept a steady stream of followers.
Hudson launched her brand using a subscription based service. This allows users to get a different workout outfit each month for a fee. This is great because it’s exactly what millennials crave. They love having something new in the mail each month. It gives them something fresh and something to look forward to. It’s great the Hudson was able to find her niche. Other companies operate in different ways, but Fabletics has seen success with this service. Not to mention, their prices are affordable. This makes them the target of young adults and college-aged students.
Fabletics has branched out and they now operate physical stores. This is great for the company because so many people are nervous about buying something before trying it on. Potential customers can go to a store, try on an outfit, and decide what size fits them best. There are so many different sizing options across the board these days. It’s hard to know which size is which. That’s where physical stores come in. They help to relieve people’s anxiety about buying something they’ve never tried on before.
According to CNBC, Hudson’s fashionable and affordable fitness line has taught her many valuable lessons. For one, Hudson was able to identify a marketing opportunity. She saw there was a need for affordable clothing and that’s where her launch came in. The VIP member prices for Fabletics starts out at $49 a month. It’s an affordable price range for anyone who wants cute styles delivered to them each month. Fabletics is also reaching women of all different sizes. They have a line that goes from sizes XXS to 3X. Overall, Fabletics is really changing the way that many folks look at athleisure. It’s helping people all over the country to see that they can buy into this style and look good no matter what errands they are running.
Active women who want to look great while they are working out (and while on the go at work or in their social lives) have long looked for fashions that could carry them through their entire day. Looking for these fashions used to involve a lengthy day at the shopping mall, trying on pieces until something came together that fit right and flattered. Now that ritual has changed, due to the massive influence of the Internet on our shopping lives.
Today, online shopping is a major way for consumers to shop for fashion. Due to this, e-commerce companies have come forward to satisfy those shoppers’ needs for clothing that looks great and fits right. Right now the fashion e-commerce world is becoming more competitive than ever, especially since amazon.com now takes 20 percent of the fashion market share online. Add to all this the pressure put on new companies to deliver much more than great fashion, and you’ve got a highly competitive market that’s getting tougher to break through every day.
Fabletics Shows Its Stuff
Right now new companies are expected to offer much more than quality merchandise. They now offer unique brand experiences and last mile service as well. Yes, it’s a lot to ask, but some new e-commerce fashion companies, like Fabletics, are really proving themselves to be winners in this tough market.
Since its launch just three years ago by actress Kate Hudson and her partners, Fabletics has been valued at $250 million. That’s an incredible success story, especially in such a hot market. Fabletics has broken through due to its combination of quality activewear that looks great and has enough versatility to work as clothing for daytime or evenings out. These workout items are also priced affordably, so they are available to a wide range of women.
There’s one other aspect of this company’s success that can’t be ignored. Fabletics offers a monthly VIP service that allows customers to receive a regular selection of clothing (curated by Hudson herself), that’s geared towards that customer’s taste in workout wear. Hudson herself is also an asset to this brand, as her appealing image and athletic lifestyle make her the kind of woman the company’s customers aspire to be.
Add up all these elements and you’ve got a recipe for success, and right now Fabletics is taking it to the bank.
In today’s world where many brands have come with competitive deals, it’s not easy to start a business that swiftly becomes successful considering the number of investors who have established themselves. For example, it’s quite challenging for a new company building itself online to compete against a giant like Amazon, which has grasped the market tightly controlling over 20% of the fashion e-market. But Fabletics is one company that has hit the market and created a unique brand that is changing the rules of trade.
This is because of the strategies that are being used by the brand to sell their products. Things are rapidly changing, and it’s wise for a new shop to study the market and set goals that are achievable. That is what Fabletics has done, coming up with marketing strategies that are unique and can work. First, the company came up with designs that are of high quality. While many brands that produce quality products overprice the items, Fabletics developed a strategy to make their products affordable to the potential buyers so that every lady can afford them.
The company has also employed several other tactics to become successful. Though some firms find the method of reverse showrooming not working in their favor, Fabletics has been able to make the process profitable as they use it to create a long-term relationship with their customers. While customers browse offline and go elsewhere to buy cheap products, Fabletics organizes events to interact with people and understand the nature of the local market. The method works for them as they manage to get members at their entrance and in the showroom.
Regarding strategy of retail, data is an important aspect that is worth considering. However, it’s wise to know that data will not directly achieve the success of the enterprise. That is the reason why Fabletics looks at factors such as the interest of their members and feedback from the social media platforms to get the guide to stocking.
There are many challenges associated with different brands, and Fabletics is not left behind as it also experiences problems. But the company has overcome some of these challenges and used strategies such as educating their customers and ensuring they cater for their needs.
Fabletics is a company that was founded with the primary goal of providing quality outfits to ladies at affordable prices. The co-founder, actress Kate Hudson, wants to make sure that women feel sexy while wearing the athlete wear. The company has many deals, and customers get to enjoy a variety of privileges such as being able to shop anywhere.
They use the online platform to ensure people become members so that they can shop conveniently without having to travel to their physical stores. The company also offers free shipping and discounts for VIP members.