Category Archives: Female Entrepreneurs

Doe Deere: The Creative Mind Behind Lime Crime

Posted on 03 June, 2017 in Female Entrepreneurs

Doe Deere is not just your average internet or Instagram celebrity, though she may boast of millions of followers on her social media pages. Doe Deere is someone who has taken over the cosmetic industry, by adopting everything that isn’t particularly usual, right from the kind of makeup her brand sells, to the kind of marketing strategies that the brand uses. Doe Deere is the founder of Lime Crime, one of the biggest alternative makeup brands on the market. Since its inception a few years ago, the company has gone from being just something that Doe Deere would do in her free time to a full blown business with customers in every corner of the globe and millions of followers on social media sites.


Doe Deere had moved to the United States from Russia to pursue her career in music. She was just seventeen when she took this leap to go to one of the greatest cities of the world, New York. Even though she came to the city to pursue her music, she started making waves among the fashion community. She has always been someone who likes being creative with her looks and the kind of makeup that she wears. Doe Deere, however, stumbled upon a few hurdles when she couldn’t find the bright colored makeup that she was looking out for. At the time, most of the brands that held a large part of the market share catered to looks and makeup colors that were more ‘acceptable.’ With a need to find something that could supplement the creative looks that she wanted to create, Doe Deere started making her makeup and using that. Soon, people who were coming to her gigs and who knew her started noticing her makeup, and asking her where she would acquire it from. Making it herself, Doe Deere began to sell the makeup that she was going to friends and family, and eventually to the masses.


Lime Crime’s growth has been phenomenal, making the brand a success story. Because of Doe Deere’s artistic side, she gained a huge fan following, who later also translated into being customers of her makeup. Using this to her advantage, Doe Deere started advertising for Lime Crime through online social media mediums like Instagram. By roping in a few popular bloggers and fashion models, Lime Crime soon became an internet sensation and something that makeup lovers were soon looking out for.


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