Category Archives: Strategic Business

Appointment of Lori Senecal to the Global CEO Position at CP+B

Posted on 20 January, 2017 in Strategic Business

Lori Senecal is currently the Global Chief Executive Officer of the Crispin Porter + Bogusky (CP+B). Before this appointment, she worked at MDC Partner Network as the president and the CEO and also as the KBS’s global executive chairman. CP+B is an advertising and marketing company. Sam Crispin founded the company in 1988. The company operates from Boulder, Colorado as its headquarters. CP+B has grown and is now a global company with offices and operations in the US, South America, Europe and Hong Kong.

Before joining CP+B, Lori Senecal was both the chief executive officer and the president of MacCann Erickson. At the company, she also served as Global Chief Innovation Officer. It was while working at the company that she founded the TAG ideation. This organization acted as a marketing unit for young adults.

After leaving MacCann Erickson, Lori joined KBS. Her first achievement was increasing the number of individuals in the company from two hundred and fifty to more than eight hundred people. Also, the company has been identified as one of the best places to work in New York City. Some of the clients of KBS are American Express, HomeGoods, and Harman among others, and together they have been working to make the world a better place.

At the CP+B, she is tasked with driving the strategic vision, intensifying MDC’s unique model and collaborating with other MDC partners. Her roles will ensure the expansion and global growth of the company, coordination of the different international offices and more development of the enterprise.

Furthermore, Lori acts as a leader in enhancing partnership. This partnership is aimed at ensuring smooth structures in the different partner capacities. Her experience at KBS which saw the organization become international is vital in her new role at CT+B.

She has received support from different people in the company. Chuck Porter, the CP+B chairman, describes Lori as one who understands, loves, and shares the agency’s values. He sees her experience as a valuable asset for the company’s ambitions in the global arena.

When not at work, Lori uses public engagements, award panels, and television appearances to offer valuable insights into people. She shares her wide knowledge and expertise in the advertising and marketing industry.