Chris Burch is the founder and head of Burch Creative Capital. Until 2013 he was also a co-owner (and co-founder) of Tory Burch with his wife Tory. They two had started it together in 2004 but after they divorced, Burch sold most of his stake in the company. Before he did so he sued Tory for breach of contract and interference with his intention to sell his shares. She then fought back with a countersuit of her own. He has since become an investor in a wide range of companies. Right now he has large investments in several different fashion brands: Solid and Striped, Straud, ED by Ellen Degeneres, Chubbies, and BaubleBar.
This is his primary area of specialization. However, he has also in the past diversified into areas such as travel, healthcare, and wellness. Burch says that among consumers the idea of brand loyalty is going away fast. What Chris looks for to invest in is not any particular brand, but what company provides the consumer with the best experience. That is because consumers are more interested in experience than in things. The three top things that they look for these days: Experiences, travel, and nature. He says this is the reason he spends most of his time thinking about the experiences people will enjoy, click https://www.prnewswire.com/news-releases/burch-creative-capital-announces-new-and-follow-on-investments-to-founder-chris-burchs-portfolio-300389216.html.
Right now the center point of that focus is on a new diet pill currently in development in China, see (Medium.com). It is also on a new and faster liposuction technique perfected by a company called Elite Body Sculpture. In everything he does, he strongly believes in doing things as quickly as possible. In fact, this is why he says he is impulsive.