Desiree Perez, Chief Operating Officer of Roc Nation rocks the nation! Billboard’s 2017 Women in Music outlines Ms. Perez as one of the most powerful executives of the year. Only the industry’s top talent is given such high esteem. Desiree Perez has been officially on board with Roc Nation since 2009. She has a long-term acquaintance with rapper and mogul Jay-Z, the label’s founder, and has been advising him on business decisions for over 20 years. Ms. Perez now acts as COO for the brand, guiding and fostering day to day activities, as well as managing all its publishing and labeling projects. The brilliant COO is the mastermind behind monster deals like the $200 million investment between TIDAL – Roc Nation’s new streaming service, and Sprint this past January. Five months later, Jay-Z’s album 4:44 arrived on the scene in a revolutionary fashion. Sprint and TIDAL launched 4:44’s Album campaign, allowing one million exclusive free album downloads–propelling the album to platinum heights before its official release date. Shrewd businesswoman, Ms. Perez was in front of these notorious moves, she is well known for her high-pressure negotiation skills and no-nonsense business acumen. Her clients have seen monumental successes as a direct result of her brilliant representation and direction. The COO engineered a $25 million promotion agreement for Rihanna’s Anti Tour with Samsung. This positioned Rihanna as an A-list act and stage superstar. Desiree Perez has also supported artists like Mariah Carey who is promoting the Time’s Up campaign, she stands in as a consultant by promoting awareness to the anti-sexual harassment movement. The illustrious Ms. Perez is leading the way as a music industry influencer by cultivating brands, artists, and entertainment nationwide.
Desiree Perez’s Social Media: twitter.com/desireeperez01