One of the biggest trends in the fashion industry over the past decade has been the increase use and wearing of athletic gear. Today, athletic gear is worn by both men and women while exercising, but also worn in more casual environments. One of the fastest growing companies in the athletic casual industry is
Fabletics is a fashion company that was first established in 2013. It was co-founded by three individuals, including actress Kate Hudson. Kate Hudson is well known for her roles in a range of major motion pictures, but may have found the most success of her career as a co-owner of Fabletics. Since the brand was announced, she has also been the face of the company and has modeled in many of the advertisements.
Fabletics was first introduced as an online retailer that sold its gear through the company website. They also have an online subscription, which allows a buyer to receive packages of selected outfits in the mail. The user can then choose to buy the clothing or send it back and receive a full refund. While the company started by only providing clothing for women, they did unveil a new men’s line of clothing in the past two years.
While Fabletics started small, they have grown a lot in the past few years. In each of the past three years, they company has seen revenue increase by 35% or more. This is due to the high quality products and more affordable price point than some of the competing brands. It is expected that the company will continue to increase even more in the future.
While it started with an online presence only, the company is now looking to expand into more traditional retail environments. The company has found a few select brick and mortar locations across the United States that has helped to sell the products and continue to promote the brand. While it has been a successful strategy for Fabletics, it is different than the current retail trend that has seen traditional retailers close stores and then operate more online.
Due to the continued improvement in sales and market presence, the company is seeing a lot of interest from investors. While it is only three years old, the company now is valued at more than $250 million. It remains to be seen whether the company will sell or raise more equity to continue the expansion.