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Lime Crime Owner Doe Deere

Posted on 14 December, 2016 in Women in Business

The Russian born Ms. Doe Deere is the founder of Lime Crime Cosmetics. She created the company to inspire people to be creative.


Rather than liking natural appearing makeup, Doe Deere likes to experiment with a range of colors to create fun makeup looks. With this mindset as her inspiration, Doe Deere started Lime Crime makeup in the year 2008. Doe Deere worked hard and achieved her dreams with the company by enticing customers with vibrant beautiful makeup colors.


Initially Lime Crime was Doe Deere’s fashion store on eBay. She arranged this store by putting together her fashion sewing pieces. She decided to add makeup to the company because she couldn’t find enough brightly colored hues. Her notice of this lack of color in the makeup industry paid off. The makeup caught on among makeup fans.


Each day at Lime Crime headquarters, Doe Deere meets with the creative director, president, and the vice president. She is on her feet so much speaking to different people in her company, that she has to answer emails on her iPhone.


Another part of the Lime Crime business relies on their creative decisions. They spend weeks or months on their new ideas.


Doe Deere feels that consumers new found respect for e-commerce business is a positive new aspect of the makeup industry. A while ago people said that women would not be interested in buying lipstick from online stores. This opinion has since changed as many women have bought lipstick from online makeup stores.


Doe Deere says that she wishes she had started her business earlier. She encourages others to start their business earlier. She also recommends business owners to set up a good customer service line and to trust your gut. She says one of the other business tips she has is to respect your workers and suppliers. The business related book Doe Deere recommends to aspiring entrepreneurs is: Think Big and Kick Ass by Donald Trump.


The worst thing that happened to the Lime Crime company was a security problem with their website. They have since fixed this problem. Doe Deere says the company now uses Norton and Trustwave to keep their website and their customers completely safe.

Check out Doe Deere on Facebook

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