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The Entrepreneurial Success Journey Of Adam Goldenberg

Posted on 09 August, 2016 in Business Leaders

Adam Goldenberg is the co-Founder and the co-Chief Executive Officer of JustFab. He founded the company with Don Ressler. JustFab managed to raise $55 million in funding and acquired ShoeDazzle in 2013. Adam has had an entrepreneurial mind since he was young. He began an online bulletin board when he was 13 years old. Adam Goldenberg founded Gamer’s Alliance when he was 15 years. Gamer’s Alliance was an advertising network of gaming sites. After three years, he sold his company to MySpace parent company, Intermix Media.

Adam’s hard work and innovative mind were noticed the President of Intermix Media, Mr. Brett Brewer. Mr. Brett Brewer was impressed by his talents, and he decided to offer him a job. Adam decided to quit his studies as he was about to graduate and joined Intermix Media as the Vice President of Strategic Planning. Adam Goldenberg’s efforts and endeavors earned him a promotion to become the company’s Chief Operating Officer (COO). He was the youngest ever serving COO of the enterprise.

Adam Goldenberg and Don Ressler met while the pair worked at Intermix Media. The two entrepreneurs combined forces and formed their first company on It was an e-commerce brand incubator platform. Their business operated under the umbrella of Intermix Media. The company was very successful and generated millions in revenue for Intermix Media. Despite the success, Adam Goldenberg and Don Ressler left Intermix Media in 2005. They left after the News Corp acquired Intermix Media. The pair was frustrated because the media conglomerate ignored their successful business.

Adam Goldenberg and Don Ressler joined forces once again because they knew they were destined for success. They invited some of their former colleagues who worked in the same unit as them and brainstormed about new business ideas in Adam’s house. At the end of the meeting, they decided to form Intelligent Beauty at Adam and Don agreed to share the control of their new firm. Intelligent Beauty has been very successful since its inception and has launched DERMSTORE and Sensa.

In 2010, Intelligent Beauty started JustFab. Adam Goldenberg and Don Ressler appointed Kimora Lee to be the President. The company operates in the United States, Canada, and six other countries in Europe. In 2013, JustFab acquired FabKids and Fab Shoes. JustFab has more than 35 million subscribers. Under the leadership of Adam Goldenberg and Don Ressler, JustFab has excelled in the subscription e-commerce business.

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