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Why Fabletics is Gaining a Competitive Advantage Over Other Brands

Posted on 09 January, 2017 in Business, Fashion

In today’s world where many brands have come with competitive deals, it’s not easy to start a business that swiftly becomes successful considering the number of investors who have established themselves. For example, it’s quite challenging for a new company building itself online to compete against a giant like Amazon, which has grasped the market tightly controlling over 20% of the fashion e-market. But Fabletics is one company that has hit the market and created a unique brand that is changing the rules of trade.

 

This is because of the strategies that are being used by the brand to sell their products. Things are rapidly changing, and it’s wise for a new shop to study the market and set goals that are achievable. That is what Fabletics has done, coming up with marketing strategies that are unique and can work. First, the company came up with designs that are of high quality. While many brands that produce quality products overprice the items, Fabletics developed a strategy to make their products affordable to the potential buyers so that every lady can afford them.

 

The company has also employed several other tactics to become successful. Though some firms find the method of reverse showrooming not working in their favor, Fabletics has been able to make the process profitable as they use it to create a long-term relationship with their customers. While customers browse offline and go elsewhere to buy cheap products, Fabletics organizes events to interact with people and understand the nature of the local market. The method works for them as they manage to get members at their entrance and in the showroom.

 

Regarding strategy of retail, data is an important aspect that is worth considering. However, it’s wise to know that data will not directly achieve the success of the enterprise. That is the reason why Fabletics looks at factors such as the interest of their members and feedback from the social media platforms to get the guide to stocking.

There are many challenges associated with different brands, and Fabletics is not left behind as it also experiences problems. But the company has overcome some of these challenges and used strategies such as educating their customers and ensuring they cater for their needs.

 

Fabletics is a company that was founded with the primary goal of providing quality outfits to ladies at affordable prices. The co-founder, actress Kate Hudson, wants to make sure that women feel sexy while wearing the athlete wear. The company has many deals, and customers get to enjoy a variety of privileges such as being able to shop anywhere.

 

They use the online platform to ensure people become members so that they can shop conveniently without having to travel to their physical stores. The company also offers free shipping and discounts for VIP members.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on

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