French Architecture

Why Lori Senecal is one woman to watch

Posted on 22 December, 2016 in Business Leaders

Get any list about top women who have revolutionized the business world and Lori Senecal wouldn’t miss. She is the embodiment of hard work and determination. Lori’s belief in what she stands for makes her stand out. Lori Senecal, the current Global CEO of Crispin Porter and Bogusky (CPB), plays a huge role in the organization. Her responsibility is to drive the firm’s strategic vision, deepen the unique model of MDC while working with their partner agencies as a consultant and to ensure that they grow. Aside from this, she ensures that the company partners with high-end clients so that they explore various capabilities that can’t be reached without partnership.

Before CPB, Lori Senecal was the Global Executive Chairlady of Kirshenbaum Bond and Partners (KBS). This role required her to focus on the global vision of the agency and also to ensure that it grows. All these roles she has played seem to be all about growth. This may be accredited to her growth-focused mind. In the last five years, Lori Senecal has been pushing for people to stop the innovation craze and start being inventive. This is due to her belief that growth comes when people become inventive in their various fields as it brings in healthy competition.

Read more:
Women in Business: Lori Senecal, Global CEO of CP+B, formerly Global Executive Chairman of KBS
CP+B Names Senecal Global CEO

Her desire to see people become invention-oriented has led to her encouraging employees to develop the career they want themselves. To accomplish this, the former KBS Global Executive Chairlady has incubated small and medium projects that employees present. The projects are presented through invention competitions among agencies. This has served to inspire employees and at the same time fuel invention.

While at KBS, Lori Senecal was hugely responsible for the company’s exponential growth. It is during her tenure that KBS saw an increase in the the person domestic agency from 250 to 800 people all over the world. Currently, KBS is known to be a place every employee wishes to work. The agency has even featured on Ad Age’s list of agencies that stand out for three years in a row. The firm’s current list of organizations it works with is mind-blowing. BMW, TE Connectivity, Victoria’s Secret PINK and American Express are just but a few of their partners. Ad Age may have predicted her success back in 2014 when it named her one of the women to watch for. Prior to this, she has been honored with the AWNY Game Changer Award just the year before. Lori certainly has more in store for us.

Find out more about Lori Senecal on Adweek

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